When you donate to a hospital, you’re investing in your well-being — and your community.
Hospitals throughout the Garden State serve us 24/7, answering our calls for help at all hours. As New Jerseyans age and research discovers new and better treatments for life-threatening diseases, our hospitals depend on community support to keep their care at the cutting edge.
While revenues and reimbursements from inpatient care and same-day procedures cover clinical and support staff expenses and utility and equipment costs, additional money is needed to fund new equipment and therapies, renovations and expansions, staff additions, inpatient services and community programs.
Enter the hospital foundation, a nonprofit organization that helps make hospital programs and services possible. Led by board members who are affiliated with the hospital or are independent, these foundations lead fund drives to finance the spaces, equipment or services the hospital couldn’t otherwise afford.
Top 4 Reasons to Donate
Why do people support a hospital? Hospital News and area hospital administrators cite four common reasons:
- Gratitude. Past patients often feel called to donate to the hospital where they — or a family member or friend — were treated. A patient receiving long-term care for a chronic illness often bonds with the physician, nurse practitioner or physician who is there at every visit. That strengthens the patient’s desire to give back.
- Desire to support a cause. Someone who has battled or been affected by cancer may be compelled to donate to a hospital oncology unit. A person impacted by drug abuse or suicide might contribute to a hospital’s psychiatry service.
- Community involvement. The connection between patient and a local, community medical center can be strong. “When you give to a community hospital, you are giving to the people you run into at the supermarket, the people who provide the medical services you’ll need throughout your lifetime,” said a hospital administrator interviewed by NJ Advance Media.
- A tax break. As with any donation, contributions to a hospital are tax-deductible.
Hospital fund drives take several forms. If money for a major renovation or expansion is needed, the foundation will stage a “capital campaign” to seek funds from local businesses, past patients and benefactors.
Hospitals maintain strong reciprocal relationships with area businesses and industry. Business leaders rely on nearby hospitals for quality health care, both for their staff and their families, so they are willing to chip in.
Foundations also plan fundraisers targeted to the general public, including:
- Bake sales
- Flower sales
- Walkathons or 5-kilometer runs
- Cookbook sales
- Charity basketball games
- In-person or virtual auctions
- Restaurant nights, during which part of the profits are donated
- Online shopping
- Gift shop sales
Donors can earmark their contribution to a specific program, service or purpose; or they can contribute to the hospital’s general fund, through which the money can be allocated where needed. Your local hospital’s website posts a “donate here” link along with information on programs or projects that need support.